Role Summary

The Head of Product Marketing owns go-to-market strategy, positioning, and messaging across the Astra Tech & Botim product portfolio, ensuring the platform’s communication, fintech, and digital services are launched, adopted, and grown effectively.

Reporting into the Director of Marketing, this role bridges product, growth, and marketing – turning product capabilities into compelling propositions that drive adoption and revenue. The Head of Product Marketing leads a team of Product Marketing Managers, owns the launch engine, and ensures every product has clear positioning, differentiated messaging, and a data-driven path to growth across 150M+ users.

Responsibilities

• Define and own go-to-market strategy for products across the ecosystem.

• Lead product launches from planning to execution and post-launch optimisation.

• Ensure launches drive adoption, engagement, and revenue.

• Develop clear, differentiated positioning and messaging for each product.

• Translate product capabilities into customer value and compelling propositions.

• Maintain messaging consistency across markets and channels.

• Lead, mentor, and develop a team of Product Marketing Managers.

• Set standards and frameworks for GTM, positioning, and launch excellence.

• Prioritise the team’s roadmap against business impact.

• Own customer, market, and competitive intelligence to inform strategy.

• Translate insights into positioning, propositions, and launch plans.

• Ensure the voice of the customer is embedded in marketing and product decisions.

• Partner with Growth and Product to drive product adoption and lifecycle engagement.

• Design campaigns and enablement that accelerate uptake of new features and services.

• Measure and optimise the performance of product marketing initiatives.

• Work closely with Product, Growth, Brand, and Integrated Marketing teams.

• Align stakeholders around GTM priorities and launch readiness.

• Ensure consistent execution across the product portfolio.

Requirements

• 8–10 years of experience in product marketing within consumer technology, fintech, or digital platforms.

• Proven track record leading go-to-market strategy and product launches at scale.

• Strong background in positioning, messaging, and competitive intelligence.

• Experience leading and developing product marketing teams.

• Data-driven approach to adoption, engagement, and marketing effectiveness.

• Exposure to fintech and digital financial services is highly valued.