Role Summary

The Head of Brand Marketing owns the brand strategy, positioning, and identity for the Astra Tech & Botim ecosystem, ensuring a distinctive and consistent brand experience across every market and touchpoint serving 150M+ users.

Reporting into the Director of Marketing, this role defines what the brand stands for and how it shows up – from narrative and visual identity to flagship brand campaigns and sponsorships. The Head of Brand Marketing builds brand awareness, affinity, and trust, and ensures the brand is a durable competitive advantage as the ecosystem expands across communication, fintech, and digital services.

Responsibilities

• Define and own the brand strategy, positioning, and narrative across the ecosystem.

• Ensure the brand reflects the Blueprint of Simplicity and resonates with diverse audiences.

• Evolve brand architecture as new products and services join the platform.

• Own the visual and verbal identity and maintain brand guidelines across all channels.

• Ensure consistent brand expression across product, marketing, and communications.

• Partner with design and product teams to embed the brand in every experience.

• Lead the development of flagship brand campaigns from concept to execution.

• Drive brand awareness, consideration, and affinity across priority markets.

• Manage creative agencies and production partners to deliver world-class work.

• Establish and track brand health metrics (awareness, consideration, trust, equity).

• Use research and insights to inform brand strategy and creative direction.

• Report on brand performance and its contribution to business objectives.

• Identify and manage brand partnerships, sponsorships, and cultural moments.

• Ensure partnerships reinforce brand positioning and reach target audiences.

• Maximise the value and impact of brand investments.

• Partner with Product Marketing, Integrated Marketing, and Social teams to bring the brand to life.

• Align stakeholders around a consistent brand narrative and standards.

• Support product launches with strong brand foundations.

Requirements

• 8–10 years of experience in brand marketing, ideally within consumer technology, fintech, or digital platforms.

• Proven track record of building and scaling brands for large consumer audiences.

• Strong background in brand strategy, positioning, and integrated brand campaigns.

• Experience managing creative agencies and production partners.

• Data-informed approach to brand health measurement and creative effectiveness.

• Exposure to emerging markets and multicultural audiences is highly valued.