Role Summary

The Senior Product Marketing Manager owns the strategic marketing layer for a specific product area within the Astra Tech & Botim ecosystem, spanning communication, fintech, or digital services. Reporting into the Head of Product Marketing, this role turns customer and market insight into sharp segmentation, differentiated positioning, and go-to-market strategies that drive adoption and revenue across a 150M+ user base. The role is built around insight and hypothesis-led decision making: the Senior Product Marketing Manager defines who the product is for, why they should care, and how success is measured. Three positions are available, each owning a distinct product area, working closely with Product, Growth, and Integrated Marketing.

Responsibilities

• Own go-to-market strategy for an assigned product area, from launch planning through post-launch optimisation.

• Develop clear, differentiated positioning and messaging frameworks that translate product capabilities into customer value.

• Lead customer research, including interviews, surveys, and behavioural data analysis, to understand user needs, motivations, and barriers to adoption.

• Define and maintain customer segmentation for the product area, identifying priority segments and tailoring propositions to each.

• Generate and test hypotheses on what will drive adoption and engagement, and use the results to refine positioning, propositions, and launch approach.

• Monitor competitors and market trends to inform positioning, pricing perspective, and product prioritisation.

• Set launch and adoption KPIs with Product and Growth, track performance against them, and translate findings into clear recommendations.

• Partner with Product to shape roadmap priorities and propositions using customer and market insight.

• Partner with Growth on lifecycle and adoption strategy, and hand campaign execution, content, and asset production to the Integrated Marketing team through clear briefs.

• Use AI tools to accelerate research synthesis, competitive monitoring, and analysis, while critically validating outputs before they inform decisions.

• Coordinate launch readiness across Product, Growth, Brand, and Integrated Marketing to ensure consistent, high-quality delivery.

Requirements

• 6-8 years of experience in product marketing within consumer technology, fintech, or digital platforms, with a track record of owning go-to-market strategy for launches end to end.

• Demonstrated strategic ownership of at least one launch for a product with a meaningfully large user base, with measurable adoption or revenue results.

• Strong skills in customer research and segmentation, with experience turning qualitative and quantitative findings into positioning and proposition decisions.

• Proven ability to form and test hypotheses, and to explain clearly what was learned and what changed as a result.

• Strong skills in positioning and messaging, with the judgement to adapt them across product areas such as communication, payments, and lending.

• Solid knowledge of product and marketing KPIs (e.g. activation, adoption, retention, conversion, revenue contribution), with comfort using product analytics platforms (e.g. Amplitude) to define and track them.

• Strong grounding in competitive analysis and market trends.

• Practical experience using AI tools for research synthesis, competitive analysis, or insight generation, with the ability to critically evaluate and correct AI-generated output.

• Proven ability to influence Product, Growth, Brand, and Integrated Marketing teams without direct authority, and to brief execution teams clearly.

• Exposure to fintech, lending, or other regulated or trust-sensitive digital services is an advantage.