Role Summary

The Digital Sales Executive SME Lending will manage end-to-end digital sales of unsecured SME loans. The role focuses on building a strong merchant pipeline, monitoring the full sales funnel from sourcing to disbursement, and using CRM and analytics to optimize conversions and achieve targets.

Responsibilities

• Own the complete sales funnel from lead sourcing to loan disbursement.

• Build and maintain a pipeline of SME merchants to meet agreed targets.

• Guide merchants through the loan application process and stages.

• Use CRM tools to track applications, follow-ups, and sales performance.

• Analyze funnel data to identify bottlenecks and improve conversion rates.

• Collaborate with credit, operations, and marketing teams for seamless execution.

Requirements

• 4–6 years of experience in digital sales, SME lending, or fintech.

• Experience owning end-to-end sales processes.

• Understanding of unsecured SME loan products and stages.

• Hands-on experience with CRM tools.

• Analytical mindset with ability to track and improve funnel metrics.

• Excellent communication and relationship management skills.