About the Role

We are looking for a Performance Marketing Associate to execute and optimize digital marketing campaigns across multiple channels and business lines. The role involves end-to-end campaign management, creative briefing, coordination with agencies, and performance reporting.

Key Responsibilities

• Campaign Management

• Plan, execute, and optimize performance marketing campaigns across Meta, Google Ads, TikTok, and other platforms.

• Manage daily budgets, pacing, and KPIs across campaigns to deliver business targets.

• Analyze campaign data and provide actionable insights for scaling and improving efficiency.
  

• Creative Strategy & Briefing

• Collaborate with design and content teams to develop high-performing ad creatives.

• Prepare creative briefs and manage timelines to ensure timely delivery.
  

• ASO & SEO Coordination

• Work with agency partners to execute SEO and content marketing projects

• Track keyword performance to help executive ASO efforts for all apps under our portfolio. Monitor competitor benchmarks for new initiatives.
  

• Reporting & Insights

• Prepare weekly and monthly reports on campaign performance and business impact.

• Use analytics tools like GA4, AppsFlyer, Adjust and internal dashboards to track KPIs.

• Identify growth opportunities and provide data-driven recommendations

Requirements

• 2–4 years of hands-on experience in performance marketing.

• Proficiency in Google Ads, Meta Ads Manager, TikTok Ads, and other paid media platforms.

• Familiarity with ASO, SEO, analytics tools (GA4, AppsFlyer, Adjust, Search Console).

• Basic understanding of tracking, attribution, and campaign reporting.

Good to Have

• Basic SQL querying skills for data extraction and reporting.

• Prior experience in a fintech or multi-brand ecosystem.

• Exposure to creative testing frameworks and advanced attribution models.